2.0 - 6.0 years

0 Lacs

karnataka

On-site

As an Influencer Marketing Coordinator at Karma Group, your primary responsibility will be to lead influencer identification, onboarding, and campaign execution across APAC, EU, and UK regions. Your role is crucial in expanding Karma Group's digital presence through impactful and on-brand creator partnerships. You should have a deep understanding of influencer landscapes in the APAC, EU, and UK regions and hands-on experience in executing high-impact influencer campaigns. Coming from an agency background, you will be adept at managing influencer sourcing, relationship-building, campaign operations, and performance reporting seamlessly. Your main responsibilities will include identifying and onboarding influencers that resonate with Karma Group's brand voice and aesthetic across different regions. Additionally, you will oversee end-to-end campaign coordination, including briefing, content planning, timelines, and approvals to ensure timely delivery of influencer content with high quality and brand consistency. You will be responsible for maintaining and updating a structured database of influencers, campaign spends, deliverables, and performance metrics. Collaboration with brand and social media teams to align influencer content with key brand moments and launches will also be a key aspect of your role. Furthermore, you will track influencer performance metrics, contribute to post-campaign analysis and reporting, and negotiate barter, paid, and performance-based partnerships with influencers within budget constraints and campaign goals. Staying updated on influencer trends, social platform changes, and regional creator movements will be essential. To qualify for this role, you should have a minimum of 2 years of experience in influencer marketing, preferably in an agency setting with global or regional accounts. Certification in influencer marketing or related areas is preferred, along with familiarity with influencer marketing tools and platforms. You should possess strong written and verbal communication skills, organizational abilities, and negotiation skills. A data-driven mindset with experience in tracking campaign KPIs and ROI is crucial, along with proficiency in influencer management platforms and tools. Being a self-starter with the capability to manage multiple campaigns simultaneously in a fast-paced environment is essential. Additionally, a passion for travel, culture, and digital storytelling will be considered a strong advantage for this role.,

Posted 1 day ago

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