Influencer & Retention Marketing Professional

Job Description

Role Summary Influencer & Retention Marketing is a critical role in the marketing function at Sesa. As these are one of the key channels for driving growth of Sesas D2C business through digital marketing interventions aimed at driving traffic and conversions for Sesas ecommerce website. Report to the Influencer & Retention Marketing Assistant Manager, this role-holder will collaborate with influencers and influencer marketing agencies to plan and execute strategies on YouTube and Instagram, that help reach a wide audience network to drive growth. And will build and execute retention marketing plans that help increase the LTV and customer retention via WhatsApp, email and other retention channels. The role-holder will work closely with Creative, Design, NPD, strategy and marketing team. Roles & Responsibilities Owning end-to-end campaign strategy and execution of influencer campaigns Interacting & negotiating with infleuncer marketing agencies to identify and execute campaigns with infleuncers Directly reaching out & interacting with influencers to build relations and maintain an internal database of influencers Own and execute all retention-related strategies and activities including, but not limited to, WhatsApp campaigns, loyalty and referral programs. Formulating and executing the CRM strategy to drive traffic, retargeting, repeat purchase and cross- sell Conceptualizing marketing campaigns and building relevant workflows by segmenting the user base appropriately to identify opportunity areas in the user's lifecycle Improving channel processes to make it run as efficiently and effectively as possible Desired Skills and Competency Performance marketing mindset to turn influencer marketing into a significant engine of growth Basic understanding of Shopify or similar e-commerce portals Well-versed with MS Excel and Powerpoint for reporting and analysis Creative mindset to develop innovative campaign ideas & select the right brand ambassadors Excellent communication skills to represent the brand with interacting with influencers Ability to multitasking and manage multiple campaigns at scale Qualification 2-3 years of experience in in handling Influencer marketing campaigns Prior experience in Hair/Skin/Personal care preferred