Role Summary Influencer & Retention Marketing is a critical role in the marketing function at Sesa. As these are one of the key channels for driving growth of Sesas D2C business through digital marketing interventions aimed at driving traffic and conversions for Sesas ecommerce website. Report to the Influencer & Retention Marketing Assistant Manager, this role-holder will collaborate with influencers and influencer marketing agencies to plan and execute strategies on YouTube and Instagram, that help reach a wide audience network to drive growth. And will build and execute retention marketing plans that help increase the LTV and customer retention via WhatsApp, email and other retention channels. The role-holder will work closely with Creative, Design, NPD, strategy and marketing team. Roles & Responsibilities Owning end-to-end campaign strategy and execution of influencer campaigns Interacting & negotiating with infleuncer marketing agencies to identify and execute campaigns with infleuncers Directly reaching out & interacting with influencers to build relations and maintain an internal database of influencers Own and execute all retention-related strategies and activities including, but not limited to, WhatsApp campaigns, loyalty and referral programs. Formulating and executing the CRM strategy to drive traffic, retargeting, repeat purchase and cross- sell Conceptualizing marketing campaigns and building relevant workflows by segmenting the user base appropriately to identify opportunity areas in the user's lifecycle Improving channel processes to make it run as efficiently and effectively as possible Desired Skills and Competency Performance marketing mindset to turn influencer marketing into a significant engine of growth Basic understanding of Shopify or similar e-commerce portals Well-versed with MS Excel and Powerpoint for reporting and analysis Creative mindset to develop innovative campaign ideas & select the right brand ambassadors Excellent communication skills to represent the brand with interacting with influencers Ability to multitasking and manage multiple campaigns at scale Qualification 2-3 years of experience in in handling Influencer marketing campaigns Prior experience in Hair/Skin/Personal care preferred

Roles & Responsibilities Accounts& Audit provisioning Monthly closure of books and booking of provisions. Liasioning with Statutory auditors for annual accounts. Co-ordination with internal auditors for quarterly audits Statutory Compliance Handling Compliance under GST Monthly/Annual. Handling Compliance under Income Tax. Handling Compliance under RBI and FEMA. AR, AP banking & fund management Monitoring Accounts receivable and maintaining hygiene in booking. Monitoring Accounts Payable and releasing vendor payment as per due date. Liasioning with Bankers and adhering to the data request of bankers. Managing funds and preparing Cash flow bi-monthly for review. Subsidiary accounts & Consolidation Handling end to end Accounting and Compliances of Subsidiary company in Bangladesh. Handling Banking payments of Bangladesh Subsidiary. Preparing Consolidation Accounts of India and Bangladesh Subsidiary Company. MIS Reporting & Analysis: Prepare and maintain daily, weekly, and monthly financial reports. Analyze financial data and provide insights for business decision-making. Generate P&L statements, balance sheets, and variance reports. Develop dashboards and presentations for senior management. Accounting & Financial Operations: Assist in the preparation of financial statements and audits. Ensure proper reconciliation of accounts, including vendor payments and customer invoices. Monitor and report on company expenditures and budget variances. Budgeting & Forecasting: Support the finance team in budgeting and forecasting activities. Track financial performance against forecasts and highlight deviations. Reporting to Finance Controller & Head Business Partnering Desired Skills and Competency Thorough knowledge of IND AS and accounting policies and procedures Knowledge of GST, Income Tax & other allied laws Knowledge of SAP B1 MS Excel Team Management & Stakeholder Management skills Non Disclosure Note: The intellectual property contained in this document is restricted between the intended recipient to whom the document has been forwarded and is deemed confidential and protected by law. Qualification CA qualified 3-5 years of experience in financial accounting & MIS Prior experience in FMCG/ Manufacturing industry is preferred

Key Deliverables: Responsible for the growth, P&L of the Ecommerce Channel partners (Market Place) Build on the existing business by adding and managing new categories and product portfolio listings on the marketplaces and co-own the P&L. Develop plan, KPI and Goals to achieve for each Ecommerce partners. Maintain ongoing relationships & communication with key stakeholders such as category managers, logistic service providers, vendor partners & digital marketing agencies. Product Portfolio management - Assist the team with product sales and category performance inputs to optimize the product portfolio from time to time. Monitoring product/ ASIN performance, rankings, ratings, and customer reviews to drive sales. Working closely with marketing team and agency to ensure right communication on Social Media Accounts: Facebook, Instagram, Twitter, LinkedIn, YouTube & Google Business for daily post, Banner & Video promotion. Analyze performance metrics for the online marketplace and provide insights on overall performance by creating relevant reports. Track and Analyze performance metrics and implement strategy to improve sales from both channel and SKU level Responsible for product content on the Partners Website Identify new ecommerce trends and opportunities for business growth and implement action plans Reporting to: Head - Online Business PERSON OVERVIEW Qualification & Experience Preferably an MBA in Marketing 3-5 years of overall work experience in D2C companies/eCommerce marketplaces/ relevant digital agencies are mandatory. Essential Attributes (Experience / Exposure characteristics): Experience with eCommerce marketing and digital sales drivers with marketplace and channel advisors In depth knowledge of the market places Amazon (India + Global), Flipkart, SnapDeal, Big Basket Experience working with Nykaa, Purplle, Myntr will be an added advantage Need to have strong experience with strategising and executing AMS (Amazon marketing services) ads Demonstrated understanding of web technologies, browsers, analytics, reporting and content management systems and processes. Experience in the Beauty/Personal care category is a plus. Desirable Attributes Strong project management skills Self-motivated and able to work independently as well as part of a team in a fast-paced environment with changing priorities and show constant entrepreneurial initiative. Excellent knowledge of MS office tools, especially Excel and Powerpoint. Digitally savvy Comfortable with use and operations of digital media/ apps and Ecommerce tools/apps. Must be fluent in both written and oral English