Influencer Marketing Manager

• Proven expertise in regional and hyper-local content creation across formats video, reels, testimonials, short films, explainers, etc.
• Experience managing influencer marketing programs, including discovery, negotiation, execution, and performance tracking.
• Strong understanding of Tier 2/Tier 3 audience behavior, content preferences, and language nuances.
• Ability to collaborate with creative agencies, production houses, and local creators.
• Experience building storytelling frameworks that align with brand purpose and emotional connect.
• Skilled in content planning for digital campaigns, product promotions, and brand-building initiatives.
• Familiarity with platforms like ShareChat, Moj, YouTube, Instagram, and regional OTT channels.
• Exposure to tools for influencer marketing platforms and content performance tracking.
• Creative thinker with strong project and stakeholder management skills.
• Fluent in English and at least one or more regional languages preferred (e.g., Telugu, Tamil, Kannada, Marathi)

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