Influencer Marketing Executive

Job Title: Influencer Marketing Executive

Education

Experience:

Role Purpose / Objective:

The Influencer Marketing professional will be responsible for identifying, managing, and nurturing relationships with influencers and content creators to drive brand awareness, engagement, and conversions. The role involves strategic planning, campaign execution, negotiation, and relationship building with the right set of creators for the brand.

Key Responsibilities:

• Identify and evaluate suitable influencers across various social media platforms (Instagram, YouTube, X, LinkedIn, etc.)
  
• Develop and manage influencer campaigns end-to-end, from identifying the right set of influencer, sourcing, outreach and brief sharing to execution and post-campaign analysis.
  
• Build and maintain strong relationships with influencers, creators, and influencer agencies.
  
• Negotiate deliverables, timelines, and compensation with influencers.
  
• Collaborate with internal teams (brand, content, creative) to align influencer campaigns with broader marketing objectives.
  
• Monitor influencer content to ensure brand consistency and compliance.
  
• Stay up to date with influencer marketing trends, platforms, tools, and best practices.
  

Technical / Functional Skills:

• Strong understanding of social media platforms and the influencer ecosystem.
  
• Familiarity with influencer marketing tools.
• Basic understanding of Excel and google sheets.
  
• Basic knowledge of campaign analytics and reporting.
  
• Excellent negotiation and communication skills.
  
• Ability to manage multiple campaigns simultaneously.
  

Behavioral Competencies:

• Creative thinker with strong attention to detail.
  
• Strong interpersonal and relationship-building skills ,and negotiation skills.
  
• Self-motivated and proactive.
  
• Ability to work in a fast-paced and dynamic environment.
  
• Results-driven with an analytical mindset.