Influencer Marketing Executive

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Oswaal Books Learning Pvt. Ltd. is a dynamic and innovative publishing company that is looking for a creative Influencer Marketing Executive to join our team. As a specialist in Marketing field, we strive to engage with our audience in unique and effective ways, and influencer marketing plays a crucial role in our strategy.

Key Responsibilities:

• Research and identify relevant influencers across various social media platforms.
• Develop and execute influencer marketing campaigns to meet brand objectives.
• Cultivate and maintain strong relationships with influencers, negotiating partnerships and contracts.
• Coordinate and manage influencer content creation and distribution.
• Monitor and analyze campaign performance metrics to optimize strategies and ROI.
• Stay updated on industry trends and best practices in influencer marketing.
• Collaborate with internal teams to integrate influencer marketing into overall marketing strategies.
• Ensure compliance with FTC guidelines and brand guidelines in all influencer collaborations.

Qualifications:

• Bachelor's degree in Marketing, Communications, or related field.
• Proven experience in influencer marketing or social media management, preferably in a similar industry.
• Strong understanding of social media platforms and their respective audiences.
• Excellent communication and negotiation skills.
• Ability to think creatively and strategically to ideate compelling campaigns.
• Detail-oriented with strong organizational and project management skills.
• Proficient in analytics tools to track and measure campaign performance.
• Familiarity with influencer marketing platforms and tools is a plus.

hrops@oswaalbooks.com