Influencer Marketing Associate

Key Responsibilities:

Influencer Identification

• Identify, vet, and onboard relevant influencers across platforms (YouTube, Instagram, etc.) aligned with Unibits brand values.
• Build and manage long-term relationships with macro and micro-influencers.
• Niche and subject matter expertise aligned with brand/category

Co-Creation & Communication:

• Engage and negotiate with influencers for partnerships
• Develop campaign briefs that align with product launches and brand goals.
• Facilitate co-creation of engaging content aligned with campaign objectives
• Manage communication flow, timelines, and expectations.

Execution & Tracking:

• Monitor campaign execution for:
• Frequency and quality of content
• Timely postings and adherence to brand guidelines
• Content amplification (e.g. boosting strategy)
• Coordinate internal/external stakeholders for content approval and release
• Track performance metrics including views, engagement, conversions, and sales impact
• Analyze performance metrics and deliver post-campaign reports on engagement, reach, ROI, and impact.

Preferred candidate profile

• Fresher with Bachelors degree in any field are eligible to apply.