Job
Description
We are looking for an Influence Marketing Associate who can identify, onboard, and manage a network of content creators and influencers that align with Fitelos brand values. You will play a key role in driving brand awareness, building customer trust, and boosting community engagement through influencer-led content and campaigns. Specifically, this role will involve: Identifying and evaluating relevant micro and macro influencers across Instagram, YouTube, and other emerging platforms. Managing end-to-end influencer campaignsfrom outreach, onboarding, and briefing to content tracking and payments. Co-creating campaign briefs aligned with Fitelos product launches, seasonal promotions, and brand awareness objectives. Negotiating collaborations and contracts with influencers and agencies to ensure ROI and brand alignment. Tracking key performance metrics such as reach, engagement, conversions, and cost per acquisition. Maintaining strong relationships with influencers for long-term partnerships and ambassador programs. Staying updated on industry trends, platform changes, and emerging influencer talent in fitness, health, and lifestyle spaces Ideal candidate will have: 13 years of hands-on experience in influencer marketing or creator collaborations, preferably in D2C, health, or wellness brands. Strong communication and negotiation skills. Good understanding of social media algorithms and platform dynamics (Instagram, YouTube, Threads, etc.). Analytical mindset with the ability to interpret campaign data and make data-backed decisions. Qualifications: Bachelor’s degree in Marketing, Mass Communication, Media Studies, Advertising, or a related field; certifications in Digital or Influencer Marketing are a plus.
