Industry Interface

As a B2B Marketing Strategy professional with 8-15 years of experience, your role at L&T SufinChennai will involve enhancing brand awareness and management through strategic initiatives, connections, and creating a competitive advantage. Your responsibilities will include developing business through Industry chambers, Associations, Trade Bodies, and the MSME ecosystem to ensure brand recall and visibility. You will play a crucial role in establishing a strong ecosystem for the platform by collaborating with various industry entities and creating mindshare among the MSME ecosystem. Categorizing engagement activities based on event types, formats, themes, and mindshare objectives will be essential for driving business growth within the MSME ecosystem. Strategic alliances and creating a competitive advantage will be key focus areas, along with developing a portal-specific CRM system to enhance the quality of business generated. Your role will also involve identifying processes and tracking mechanisms to maximize ROI from engagements with MSME ecosystem stakeholders. Bridging the gap between strategy and execution to drive positive outcomes from engagements with MSME ecosystem entities, chambers, and industry associations will be part of your responsibilities. Additionally, you will be involved in new market development and segment analysis relevant to the platform. Your role will also entail planning and executing knowledge interventions and strategic alliances with various trade associations, chambers, industry bodies, and the broader MSME ecosystem to strengthen brand management through strategic initiatives.,