In-House PR Specialist

As an In-House PR Specialist at Swai, a boutique investment firm specializing in preserving and growing wealth for discerning HNIs and UHNWIs, your role will involve developing and executing a PR strategy to position Swai as a thought leader in luxury investments, art advisory, and high-end concierge services. Your key responsibilities will include building and nurturing relationships with top-tier media outlets, securing high-impact media coverage, crafting compelling press releases, identifying speaking opportunities, collaborating with the marketing team, and staying updated on industry trends. You will also assist in brand storytelling and represent Swai at industry events. Qualifications required for this role include 1-3 years of proven PR experience, a strong media network across luxury, business, and lifestyle publications, exceptional storytelling and content writing skills, an understanding of the HNI/UHNI audience dynamics, and the ability to work independently with a proactive approach. Experience in thought leadership positioning and corporate communications would be a plus. Joining Swai will offer you the opportunity to be part of a growing luxury brand that is shaping the future of bespoke investments and high-end concierge services. You will work with a passionate, high-performance team that values creativity and innovation, and have access to a unique blend of industries such as luxury, art, real estate, and private assets under one roof.,