Head of SEO for 8-Figure eCommerce Businesses

Location:

Company:

Experience Level:

About Vysta

$100M+ in annual Google Ads spend

pages that AI Overviews, Copilot, and Perplexity cite

If you've built high-volume SEO systems, understand schema and entities deeply, and know how to scale editorial quality across dozens of SMB eCommerce clients this is your opportunity to architect and lead a new growth engine inside a $100M performance organization.

The Mission

productized SEO + AEO program

You'll own strategy, standards, and outcomes across all tiers from baseline SEO health to answer-engine eligibility while building and leading a lean, high-throughput content and technical organization.

What You'll Own

Leadership & Operations

• Build and lead the SEO/AEO org: 34 client pods, centralized content factory, technical/schema guild, AEO analytics, and PR/outreach.

• Own delivery P&L, utilization, and QA balancing client outcomes with scalable, standardized execution.

• Develop SOPs and playbooks for every tier (Essential, Standard, Plus).

SEO & AEO Strategy

• Define the frameworks that make clients citable in AI Overviews, Bing Copilot, and Perplexity.

• Oversee schema and entity architecture across all client properties (Organization, Product, FAQ, Article, Person, Review).

• Lead the AEO inclusion program: monthly prompt scans, visibility tracking, and structured remediation cycles.

• Maintain technical excellence crawlability, CWV, indexation, and freshness discipline.

Content & Editorial Standards

• Build a content factory combining AI-assist workflows with strong editorial control.

• Ensure every page adds information gain and meets E-E-A-T and Google quality thresholds

  no scaled AI spam

  .

• Own content templates, schema packs, and internal linking frameworks for consistent, scalable delivery.

Measurement & Reporting

• Define and report KPIs:

• AI Overview Inclusion Rate

• Copilot & Perplexity Citation Rates

• Organic non-brand growth (GSC)

• Content freshness & technical health

• Translate AEO and SEO performance into simple, SMB-friendly dashboards and client narratives.