Head of Sales & Marketing Liquor Industry

Role & responsibilities

1. Strategic Planning:

• Develop and implement integrated sales and marketing strategies aligned with overall business objectives.
• Identify and capitalise on market opportunities to drive revenue and brand growth.
• Collaborate with executive leadership to set annual sales and marketing targets.

2. Sales Management:

• Lead, motivate, and manage a high-performing sales team and distributor network.
• Achieve and exceed annual sales, depletion, and profit goals.
• Optimise the distribution network to ensure product availability and effective market coverage.
• Monitor inventory levels, forecast demand, and ensure timely product delivery.

3. Marketing & Brand Management:

• Design and execute effective trade and consumer marketing campaigns.
• Oversee promotional events, tastings, and brand activations to increase consumer engagement.
• Work closely with brand teams to provide market intelligence and feedback for product innovation and brand positioning.

4. Market Intelligence & Analysis:

• Conduct regular market research to stay informed on competitor activities, pricing strategies, and consumer trends.
• Analyse sales data to assess campaign effectiveness and market performance.
• Provide actionable insights and timely reports to senior leadership.

5. Compliance & Reporting:

• Ensure full compliance with state and federal laws governing the sale and marketing of alcoholic beverages.
• Maintain accurate documentation and reports related to sales performance, market activity, and inventory management.

6. Team Leadership & Development:

• Build and structure a competent and motivated sales and marketing team.
• Oversee recruitment, onboarding, training, and continuous development of team members.
• Foster a results-driven, collaborative, and accountable culture.

Preferred candidate profile:

• 10+ years of progressive experience in sales and marketing, preferably within the liquor, beverage, or FMCG sectors.
• Proven track record of managing regional or national sales teams and achieving revenue goals.
• Deep understanding of the liquor market, including key accounts and distributor relationships.
• Strong leadership, communication, and team development skills.
• Proficiency in sales forecasting, budgeting, and CRM tools.
• Up-to-date knowledge of regulatory frameworks in the alcohol industry.