Head of Programming

KEY RESPONSIBLITIES:

• Manage the soundscape of the station through appropriate creative and marketing interventions to Increase and maintain the listenership
• Act as an interface between programming & sales team, thereby supporting the sales team by providing creative input in order to increase the overall ad spending by clients
• Build brand Mirchi by ideating fresh programming initiatives on air campaigns, programming led on-ground events & new properties to ensure brand differentiation & thus increase brand recall at station level
• Invest time in local RJ's to grow & develop them as local celebrities through strong networking, identifying best of local talent and ensure to bring the creative minds from the market on board with Mirchi
• Build radio as a category for both listeners & advertisers
• Identify right talent and invest time in developing them by frequent feedback on their performance
• Monitor, coach and mentor team members on regular basis
• Must have an eye to spot the local talent to fill up vacancies locally for jingles and channel promos as and when the need be
• Relevant connections and established public relations within the film and music fraternity will be considered an added advantage

STAKEHOLDER MANAGEMENT:

• Cluster Programming Head, Programming team & Sales team

SKILLS AND QUALIFICATIONS:

• Graduation/Post Graduation (Any specialization) with 4 7 years of relevant experience
• Must be well read in variety of areas and has to keep up with the latest events in the City/Country
• Knowledge of local language is mandatory
• Experience in Digital content conceptualization

PERSONAL ATTIRBUTES:

• Passionate consumer of various Entertainment Formats (Films, Music, social media, Sports, etc.)
• Digital savvy & well informed about the latest trends in sound & Music
• Excellent communication skills
• People Management