Head of Digital Media

Experience: 68 years in digital strategy / performance marketing

About the Role

We're looking for a Digital Strategist who can think brand-first and data-deep. Someone who understands where a brand stands in its marketing funnel and can design the right digital roadmap to move it forward. You'll be the bridge between brand objectives, media planning, and performance outcomes crafting solutions that deliver measurable business results.

Key Responsibilities

Translate brand goals into full-funnel digital strategies from awareness to conversion.

Develop integrated media strategies across paid, owned, and earned channels.

Lead performance marketing planning set campaign objectives, define KPIs, and determine cost-per-lead / cost-per-acquisition benchmarks.

Craft social media strategies that build communities, drive engagement, and reflect brand tone.

Operate confidently within Meta and Google ecosystems Ads Manager, GA4, Search Console, Merchant Center, etc.

Design and drive e-commerce sales strategies, focusing on traffic growth, conversion optimization, and marketplace performance.

Collaborate closely with creative, media, and analytics teams to deliver cohesive, insight-led campaigns.

What We're Looking For

Strategic thinker with a solid grasp of digital media, analytics, and content ecosystems.

Hands-on experience in managing paid media and performance campaigns.

Ability to read data, derive insights, and translate them into actionable marketing decisions.

Strong understanding of consumer behaviour, audience segmentation, and funnel-based marketing.

Excellent communication and presentation skills clarity in thinking and storytelling.

Nice to Have

Certification in Google Ads, Meta Blueprint, or Analytics.

Experience with D2C or e-commerce brands.

Send your CV to [HIDDEN TEXT]