Job
Description
Job Information Industry Advertising Date Opened 01/06/2025 Job Type Full time Work Experience 5+ years City Pune City Province Maharashtra Country India Postal Code 411045 About Us GladOwl A Digital Leader - Best Digital Marketing Agency in Pune, brings forth a host of services like digital marketing, lead generation, web development, content development, and visual design. Job Description As the Digital Media Head, you will be responsible for overseeing all aspects of digital marketing strategies and execution for our clients. You will lead a team of digital marketing professionals, develop and implement innovative digital media campaigns, and ensure that our clients' brands achieve maximum visibility and engagement across all digital platforms. Your role will involve strategic planning, team leadership, and staying ahead of industry trends to drive growth and success for our agency and its clients. Key Responsibilities: Strategy Development: Design, implement, and manage digital marketing strategies that align with client objectives and deliver measurable results. Identify target audiences and determine the most effective digital channels to reach them. Oversee content strategy, including social media, email marketing, SEO/SEM, PPC, and other digital campaigns. Campaign Management: Lead the execution of digital marketing campaigns, ensuring they are delivered on time and within budget. Monitor and analyse campaign performance, providing insights and recommendations for optimization. Collaborate with creative teams to produce high-quality content that resonates with the target audience. Team Leadership: Manage and mentor a team of digital marketing professionals, fostering a collaborative and innovative work environment. Set clear goals and KPIs for the team, providing regular feedback and performance evaluations. Identify training and development opportunities to enhance team skills and knowledge. Client Management: Act as the primary point of contact for key clients, building and maintaining strong relationships. Present campaign strategies, reports, and insights to clients, ensuring their objectives are met or exceeded. Proactively identify opportunities to upsell or cross-sell digital services to existing clients. Industry Trends & Innovation: Stay up-to-date with the latest digital marketing trends, tools, and technologies. Experiment with new strategies and platforms to keep the agency at the forefront of the industry. Lead initiatives to implement innovative digital marketing solutions that drive client success. Budget Management: Develop and manage the digital marketing budget, ensuring effective allocation of resources. Track campaign spending and ROI, adjusting strategies as needed to maximize efficiency. Requirements Qualifications: Education: Bachelor’s degree in Marketing, Digital Media, Communications, or a related field. A Master’s degree or relevant certifications (e.g., Google Analytics, Facebook Blueprint) is a plus. Experience: 5+ years of experience in digital marketing, with at least 3 years in a leadership role. Proven track record of managing successful digital campaigns and driving significant online engagement and growth. Skills: Strong understanding of all digital marketing channels, including SEM, SEO, Social Media, Content marketing, etc. Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools). Excellent leadership, communication, and project management skills. Analytical mindset with the ability to interpret data and make data-driven decisions. Creative thinking with the ability to develop innovative marketing solutions. Personal Attributes: Strong leadership and team management skills. Excellent communication and presentation abilities. Ability to work under pressure and manage multiple projects simultaneously. Proactive, results-oriented, and client-focused. Passionate about digital marketing and staying ahead of industry trends.
