GTM Manager

Role Overview: As an Airtel International Roaming Go-To-Market (GTM) Manager, you will be responsible for driving the execution of GTM actions for international roaming packs, with a focus on customer acquisition and revenue growth. This role will require cross-functional collaboration with product, marketing, and sales teams to develop and launch GTM strategies, analyze performance metrics, manage stakeholder relationships, and ensure operational efficiency to deliver a positive customer experience. Key Responsibilities: - Design and implement innovative Go-To-Market strategies for international roaming products. - Own new product launches, ensuring end-to-end GTM design and execution with the right cohorts, messaging, and channels. - Integrate new channels for wider international roaming distribution and adoption across customer touchpoints including call centers (121, outbound), Mitra/offline retail, ATB, and airport channels. - Collaborate with teams such as Product, Sales, Marketing, and Operations to align strategies and ensure seamless execution of initiatives. - Manage product lifecycle communication charter across touchpoints along with the brand to ensure alignment with business objectives and brand guidelines. - Monitor market trends and competitor activities to identify opportunities and maintain a competitive edge. - Build and maintain strong relationships with internal and external stakeholders to ensure smooth project execution. - Develop and direct strategies to enhance the effectiveness of circle teams to drive adoption within their respective circles. - Drive visibility and accountability of circle-level KPIs, identify performance outliers, and design corrective pilots with strong governance. - Ensure efficient and effective execution of all GTM strategies and initiatives. Qualification Required: - MBA in Marketing - At least 2-4 years of work experience Additional Company Details: Bharti Airtel Limited is a leading global telecommunications company with operations in 18 countries across Asia and Africa. Headquartered in New Delhi, India, the company offers a wide range of product offerings including 2G, 3G, 4G, and 5G wireless services, mobile commerce, fixed line services, high-speed home broadband, DTH, enterprise services, and national & international long distance services to carriers. The company values individuals who are thinkers & doers, with passion, curiosity, and conviction to break away from conventional roles and take on new challenges.,