GTM Lead - Deputy General Manager - Offline Merchants QR

You will be responsible for leading the strategic planning and execution of Go-To-Market (GTM) initiatives to ensure the successful launch, scaling, and optimization of our products and services. Working closely with cross-functional teams including product, marketing, sales, operations, and customer success, you will develop and implement high-impact go-to-market strategies. Your key responsibilities will include developing comprehensive GTM strategies for new product launches and feature rollouts, identifying target markets, customer segments, pricing, positioning, and competitive differentiation. You will act as the central point of coordination across different departments, driving consensus on GTM plans, timelines, and execution priorities. In addition, you will equip the sales team with effective positioning, messaging, battle cards, and training materials to support demand generation, pipeline acceleration, and account-based strategies. You will lead product release planning, customer rollout strategies, and feedback loops while measuring GTM performance metrics such as adoption, revenue, and churn to make necessary iterations. Your role will also involve conducting competitive analysis and market research to guide GTM approaches, identifying opportunities for product-market fit expansion or repositioning. To excel in this position, you should have 5-10 years of experience in GTM strategy & marketing, possess strong attention to detail, problem-solving skills, and demonstrate proficiency in MS Excel, SQL, and other statistical tools. A business judgment and an MBA in Marketing will be required for this role. Joining us means being part of a mission to bring half a billion Indians into the mainstream economy. Our success is driven by the collective energy and unwavering focus on customers. As the largest merchant acquirer in India, we offer a unique opportunity to democratize credit for deserving consumers & merchants. With 500 mn+ registered users and 21 mn+ merchants, you can be a part of India's largest digital lending story. If you are the right fit, we believe in creating wealth for you, offering a compensation of 20 - 30 a year.,