GTM and GA Specialist

Role: GTM and GA Specialist

Location: Gurgaon, Bangalore

Client Domain: Automobile

Responsibilities

• Lead

  end-to-end implementation of analytics events

  across website and app ecosystems (iOS and Android).
• Design and maintain

  event taxonomy, naming conventions, and parameter structures

  aligned with business goals.
• Configure, deploy and validate tags, triggers, and variables in

  Google Tag Manager (GTM/Web & Server-side)

  or equivalent tag management systems.
• Implement and test

  SDK-based tracking

  for apps (Firebase, Segment, Adjust, or equivalent).
• Collaborate with Product, Development and Marketing teams to define

  tracking requirements and data layer specifications

  .
• Conduct thorough

  QA and debugging

  of event implementations using tools like GA Debugger, Charles Proxy, Firebase DebugView, or Postman.
• Monitor and maintain

  data quality and accuracy

  of events flowing into analytics platforms (GA4, BigQuery, Mixpanel, etc.).
• Troubleshoot discrepancies between backend systems, app/web data, and analytics reports.
• Support

  conversion funnel analysis, attribution, and campaign tracking

  through precise event instrumentation.

Skills

• Proven experience in

  event-based tracking

  for websites and mobile apps.
• Deep knowledge of

  GA4, Firebase and GTM (web & app containers)

  .
• Hands-on experience with

  app SDKs

  (Firebase, Segment, Adjust, AppsFlyer, or similar).
• Strong understanding of

  data layer architecture

  and implementation.
• Proficiency in

  debugging tools

  (Charles Proxy, GA Debugger, Firebase DebugView).
• Understanding of

  UTM structures, attribution models, and funnel e-commerce - tracking

  .