GSO Specialist (Generative Search Optimization)

NEXA is an award-winning digital growth agency operating globally, with deep expertise in digital marketing, performance marketing, CRM, and AI-driven solutions. We work with some of the most prominent brands in the region and internationally.

GSO Specialist

As part of our digital growth team, you’ll combine technical SEO expertise, AI-driven content strategy, and brand visibility initiatives to ensure our presence on AI-powered search platforms.

Key Responsibilities

• Optimize website structure and content for

  LLM visibility

  and

  AI-based search engines.

• Implement and manage

  technical SEO

  (schema, bots, internal linking, page speed, crawl errors).
• Create and update content tailored for

  zero-click searches

  ,

  voice queries

  , and

  semantic indexing.

• Coordinate with PR teams for

  external content distribution

  (e.g., articles, forums, wikis, podcasts).
• Monitor brand presence and performance across

  AI platforms and generative tools.

What We Are Looking For

• Strong understanding of

  SEO fundamentals

  with experience in

  AI-optimized content.

• Familiarity with LLM tools like

  ChatGPT, Gemini, Perplexity

  , and their indexing behavior.
• Hands-on experience with

  structured data

  ,

  meta optimization

  , and

  content clustering.

• Ability to collaborate across teams (content, dev, PR).
• Eagerness to explore and learn

  emerging AI search trends and tools.

Nice to Have

• Knowledge of

  semantic SEO

  , or

  prompt engineering.

• Experience with

  off-page SEO

  ,

  digital PR

  , and

  knowledge panels.