Growth & Strategy Strategic Initiatives

Role Overview You will be part of the Strategic Initiatives team, focusing on designing and implementing experiments to drive new growth opportunities for AssetPlus. Your role will involve structured execution, marketing intuition, and creative problem-solving to work on both short-term pilots and long-term projects outside of the regular business operations. Key Responsibilities - Design and execute experiments by turning early-stage ideas into testable pilots. This includes defining hypotheses, designing test mechanics, setting metrics, and iterating quickly to document key learnings. - Manage projects across various stakeholders by overseeing timelines, resource planning, progress tracking, and coordination among marketing, operations, product, training, and external partners. - Integrate marketing strategies by leveraging marketing funnels, creatives, messaging, and executing campaigns for specific initiatives either independently or in collaboration with the marketing team. - Utilize creative problem-solving skills and rapid prototyping techniques to tackle unclear challenges, iterate with imperfect data, and work with non-standard tools. - Track performance metrics and facilitate learning loops by setting up dashboards, feedback systems, and cohort-level tracking. Extract insights, conduct retrospectives, and develop internal documentation/playbooks from each pilot. - Orchestrate cross-functional collaborations by navigating across functions, briefing designers, aligning operations, coordinating with external advisors, and involving founders as necessary. You will serve as a central point of contact across diverse contributors. - Demonstrate a bias for action and end-to-end ownership by taking full responsibility for scoping the pilot, initiating documentation, completing necessary tasks, and ensuring successful project completion without waiting for approvals. Qualifications Required - 3-6 years of experience in a startup or high-growth environment, preferably in a cross-functional or generalist role. - Strong understanding of marketing principles including performance channels, campaign mechanics, messaging, and positioning. - Proven project management abilities with the capacity to manage multiple projects and stakeholders simultaneously. - Comfort working in ambiguous, fast-paced, and unstructured environments with the ability to adapt quickly. - Excellent written and verbal communication skills to effectively brief, persuade, and synthesize information. - Bonus points for experience in scaling initiatives, launching go-to-market pilots, or managing strategic partnerships.,