Growth Marketer

Key Responsibilities

• Implement and optimize Marketing Automation Tools to enhance user journeys and boost retention.
• Set up and manage personalized SMS and email campaigns that engage users effectively.
• Create and execute user segmentation strategies based on behavioral and demographic insights.
• Track key performance metrics and optimize campaigns for stronger engagement and ROI.
• Write high-converting content for automated campaigns that resonates with different user segments.
• Collaborate with designers to craft attention-grabbing headlines, CTAs, and personalized messaging.
• Work cross-functionally with the larger marketing team to align efforts across all touchpoints.

Qualifications

• 1–2 years of experience in customer engagement and retention marketing, ideally within ed-tech or a digital-first brand.
• Proficiency with marketing automation tools (e.g., MoEngage, WebEngage, HubSpot, or similar).

Job Types: Full-time, Permanent

Schedule:

• Day shift

Work Location: In person