Group Product Manager/ Product Manager

As a Brand Manager, your role involves developing and executing a comprehensive branding and marketing strategy for assigned products. You will position the brand effectively to meet market demands and stay competitive by conducting market research to understand customer needs, patient journey, customer preferences, and competitive positioning. Your key responsibilities include: - Overseeing the lifecycle of pharmaceutical products from launch and planning strategies for new product introductions. - Monitoring and evaluating product performance to adapt strategies accordingly. - Conducting in-depth analysis of market trends, customer behavior, and competitor activities to identify growth opportunities and potential risks. - Designing and executing marketing campaigns across various platforms and monitoring campaign effectiveness through key performance indicators. You will collaborate closely with sales teams to align marketing strategies with sales objectives and coordinate with medical, regulatory, and R&D teams to ensure brand compliance and scientific accuracy. Engaging with external stakeholders such as agencies, suppliers, and healthcare professionals will also be part of your responsibilities. In terms of budget and financial management, you will prepare and manage the marketing budget for the brand, optimize spending to maximize return on investment, and monitor financial performance including sales targets and profitability. Stakeholder engagement is crucial in this role as you will build and maintain relationships with healthcare professionals, key opinion leaders (KOLs), and patient advocacy groups to refine strategies and improve product offerings. Ensuring regulatory compliance with pharmaceutical regulations and ethical standards will be essential, along with staying updated on legal and industry-specific guidelines for marketing and communication. You will leverage digital tools, social media, and technology to promote the brand and implement innovative approaches to enhance brand visibility. Training sales and marketing teams on product features, benefits, and promotional strategies will also be part of your responsibilities. Qualifications required for this role: - Degree in Pharmacy Sciences / MBBS/ BDS/ Pharm D - MBA in marketing is advantageous. Post-Graduation with specialization in marketing / pharma marketing is desirable Key Skills Required: - Strategic thinking and analytical skills - Strong communication and interpersonal abilities - Knowledge of the pharmaceutical industry and its regulations - Creativity and innovation in branding, brand communication, and marketing Your role as a Brand Manager is pivotal in establishing the pharmaceutical product as a trusted brand in the market while ensuring compliance and meeting business objectives.,