Group Product Manager (Ortho)

POSITION PURPOSE:

As a Group Product Manager (GPM) within Marketing, you will usually be office based. The role encompasses marketing and sales in collaboration with commercial management, headquarters (product brand planning), sales management, market access management, medical management, registration colleagues, communication agencies, and market advice groups. They also manage the Product Life Cycle (PLC) of Brands.

YOUR TASKS AND RESPONSIBILITIES:

• Development, collaboration, implementation, & accountability for strategic and operational plans which optimize profitability, market share, and revenue growth for a brand portfolio in the short and long term. Applicant to lead various assignments to help the BU meet overall BU business goals
• Development of marketing and promotional plans for products to support the end consumers need
• Monitor business performance and support the portfolio with the help of regular tracking
• Market intelligence through primary research and customer connect
• Writing and executing strategic business and marketing plans in collaboration with important prescribers, opinion leaders, round tables, and other advisory groups
• Joint financial responsibility for budgets (advertising and promotion, conferences and symposia, sales brochures and other product documentation, website content, literature), as well as analysis of budget income and costs;
• initiating and coordinating marketing activities and projects
• Presentation to staff and training field staff for the same
• Visiting national and international congresses, hospitals, and key opinion leaders (KOLs)
• Translating the corporate brand strategy in close collaboration with headquarters, together with logos and visuals, working with corporate product budgets (approval for expenditure on projects, local communication strategies), and providing input into corporate product strategy
• Discussion partner for first, second, and third-line professionals such as general practitioners, medical specialists, pharmacists, and other medical professionals, and for other DMU members (decision-making units) such as local and national formulary committees and insurance companies
• Organizing advisory councils, acting as a discussion leader or chairman, or giving product presentations
• Collaboration with internal & external media to ensure the proper execution of strategies

WHO YOU ARE:

• Education:

  B. Pharm / M. Pharma and MBA preferably in Marketing or Pharma Marketing

• Experience:

  8-12 years of total experience with at least 8+ years of experience in Pharma Marketing. Previous or current experience in Osteoarthritis as a Marketer is an added advantage

• Therapy Exposure:

  Experience of handling Pain Management brands/Osteoarthritis/ Osteoporosis/Any high value biologics/ Teriparatide

• Skills:

• Strategic insight
• Effective networking skills and planning ability
• Creativity and persuasiveness
• Analytical and conceptual strength
• Self-starter and entrepreneur
• Able to foster collaborative relationships with the stakeholder
• Strong marketing ethics

Job Location: