Group Head - eCommerce

About the Company:

Performics is India's largest performance marketing agency. We offer a range of digital marketing services including Paid Media, Organic Content and SEO, eCommerce, Digital Branding, Programmatic and Analytics. We are known for consistently delivering high-impact results and creating sustainable digital growth for brands in various industries, including BFS, Insurance, Consumer & Packaged Goods, OTT, Telecom, Travel, and New-age Startups. We are part of Publicis Groupe, the world's second largest marketing and communications company with 95+ years of consistent track record.

Job Profile

Strategic Account Leadership:

• Possess 5-7+ years of experience in managing end-to-end advertising accounts across Amazon, Flipkart, Blinkit, Instamart, Zepto, Myntra, Nykaa, Tata1MG etc.
• Comprehensive knowledge of Amazon, Flipkart, and other ecommerce platforms to help brands navigate growth opportunities effectively.
• Serve as the primary point of contact for client relationships, ensuring alignment with their goals and delivering impactful outcomes.
• Lead monthly, quarterly business planning, review meetings, and Annual Operating Plan (AOP) discussions to achieve client objectives.

Campaign and Account Oversight:

• Guide the team in planning, creating, and executing paid media strategies tailored to client needs.
• Oversee overall account performance, ensuring campaigns are optimized to achieve key performance indicators (KPIs) such as reach, conversions, and profitability.

New Business Development:

• Conduct research to analyze category trends, competitive landscape, market size, and growth potential.
• Lead comprehensive brand audits to identify challenges, gaps, and growth opportunities in current setups.
• Develop customized strategies and actionable plans to address these challenges and achieve sustainable business growth for clients.

Data-Driven Decision Making:

• Perform detailed analysis of ecommerce and business data to uncover insights, identify risks, and capitalize on opportunities for growth.

Team Leadership and Mentorship:

• Facilitate onboarding processes to ensure smooth integration of new team members into the organization.
• Mentor and manage Managers, enabling them to upskill and take on leadership responsibilities for account management.

Ecommerce Best Practices:

• Stay abreast of platform trends, advancements in ecommerce, and evolving consumer behavior to drive innovation.
• Recommend and implement best practices to improve market share, enhance conversion rates, and maximize brand performance.

Key attributes:

• Curiosity to learn & grow in a fast-paced environment.
• Agile & proactive when suggesting ideas or brainstorming with team/client.
• Ability to take ownership & working with brands & Ecommerce platforms.
• Upskilling constantly to keep up with the industry trends & updates.
• Familiarity with API integration and technical experience is an added advantage.