Graphical Designer

Role & responsibilities

Role: Graphic Designer

Responsibilities:

1. Design Creation:

   Develop visually appealing graphics, layouts, and illustrations for digital and print media, including social media posts, brochures, flyers, advertisements, and packaging.

2. Brand Consistency:

   Maintain consistency in design, color schemes, typography, and visual tone according to brand guidelines.

3. Concept Development:

   Collaborate with marketing, content, and product teams to understand project requirements and translate ideas into effective visual concepts.

4. Software Proficiency:

   Use design tools such as Adobe Photoshop, Illustrator, InDesign, CorelDRAW, or Canva to produce high-quality designs.

5. Content Adaptation:

   Resize and adapt creatives for multiple platforms like social media, websites, email campaigns, and print materials.

6. Creative Input:

   Contribute innovative ideas to enhance marketing campaigns and overall brand visuals.

7. Project Management:

   Manage multiple design projects simultaneously, meet deadlines, and ensure quality output.

8. Communication:

   Present design drafts for feedback, incorporate revisions, and ensure client or management satisfaction.

9. File Management:

   Prepare and deliver final artwork files in proper formats for web or print production.

10. Staying Updated:

    Keep up with current design trends, tools, and best practices to continually improve creative output.

Preferred candidate profile

Preferred Candidate Profile:

• Education:

  Bachelors degree or diploma in Graphic Design, Fine Arts, Visual Communication, or a related field.

• Experience:

  1–3 years of relevant experience in graphic design (freshers with a strong portfolio may also be considered).

• Technical Skills:

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.) or CorelDRAW.
  
• Basic knowledge of Canva, Figma, or other design tools is an added advantage.
  
• Understanding of color theory, typography, and layout principles.
  
• Knowledge of digital marketing creatives, social media design, and print production.
  

• Soft Skills:

• Strong creativity and attention to detail.
  
• Good communication and teamwork skills.
  
• Ability to handle multiple projects and meet deadlines.
  
• Openness to feedback and willingness to learn new techniques.
  

• Additional Preferences:

• Experience in video editing or motion graphics (using Premiere Pro or After Effects) is a plus.
  
• Basic understanding of branding and marketing strategies.