Graphic Designer

Position Type:

Department:

Reporting To:

Role Purpose

advanced knowledge of AI-based design tools

Key Responsibilities

1. Creative Design & Visual Development

• Design social media creatives, posters, brochures, banners, presentations, and promotional materials.
• Create visually engaging graphics that align with brand guidelines and campaign objectives.
• Develop creative concepts and visual styles for marketing campaigns and brand storytelling.

2. Digital Content Design

• Design layouts for Instagram, Facebook, LinkedIn, YouTube thumbnails, and website graphics.
• Create infographics, carousel posts, digital ads, and motion-ready elements for video editors.
• Optimize designs for performance in Meta and Google ad campaigns.

3. AI-Powered Design & Innovation

• Use AI tools to create concepts, backgrounds, illustrations, and design assets.
• Apply AI workflows for image enhancement, background removal, colour correction, and visual refinement.
• Stay updated on AI design trends and recommend new tools for improving output.

4. Brand Identity & Consistency

• Maintain and evolve the brand's visual identity across all mediums.
• Ensure consistency in typography, color palette, iconography, and overall graphic style.
• Update brand assets, templates, and design guidelines as needed.

5. Collaboration & Project Execution

• Work closely with content writers and marketing teams to understand requirements.
• Coordinate with video editors to provide graphical assets, icons, and layouts.
• Support offline campaigns with print-ready designs, event banners, and standees.

6. File & Asset Management

• Organize design files, templates, raw assets, and project folders systematically.
• Maintain a library of icons, elements, illustrations, and reusable design components.
• Ensure proper version control, naming conventions, and backups.

7. Quality Control & Timely Delivery

• Review all designs for accuracy, clarity, and visual appeal before submission.
• Ensure all deliverables meet technical specs and brand standards.
• Meet deadlines and manage multiple design requests efficiently.

Performance Metrics (KPIs)

• Design Output

  Number of creatives delivered monthly.

• Design Quality

  Feedback from Creative Head/Marketing Manager.

• Engagement Metrics

  Performance of designs on digital platforms.

• Brand Consistency

  Adherence to visual identity across materials.

• Turnaround Time

  Speed and efficiency in delivering creatives.

Skills & Competencies

• Proficiency in tools like

  Adobe Photoshop, Illustrator, Canva

  , and preferred knowledge of After Effects/Figma.
• Strong sense of layout, color theory, typography, and visual hierarchy.
• Creativity with attention to detail and aesthetics.
• Ability to convert complex information into simple, visual formats (infographics).
• Knowledge of designing for both digital and print mediums.
• Good communication and teamwork skills.
• Ability to work under pressure and handle fast-paced campaign demands.

Qualifications

• Bachelor's degree in Graphic Design, Visual Communication, Fine Arts, or related fields (preferred).
• 12 years of experience in graphic design and digital content creation.
• A strong design portfolio is mandatory.

Application Process:

[HIDDEN TEXT]