Graphic Designer

Key Responsibilities Design Creation & Conceptualization: Conceptualize and develop original visual designs for marketing materials, advertisements, social media content, websites, presentations, and product packaging. Translate creative briefs and business objectives into effective visual solutions. Software Mastery & Application: Utilize CorelDRAW proficiently for detailed vector-based artwork, including logos, intricate illustrations, technical drawings, and preparing files for large-format printing and specialized outputs. Leverage Adobe Illustrator for high-quality, scalable vector graphics, including detailed iconography, typography, and complex illustrations. Employ Adobe Photoshop for professional image editing, retouching, compositing, color correction, and creating high-impact raster graphics for digital and print use. Branding & Consistency: Ensure all graphic outputs adhere strictly to established brand guidelines, maintaining consistency in visual style, color palettes, and typography across all media. Develop and manage visual assets, including style guides, templates, and libraries. Production & Preparation: Prepare final press-ready files for a variety of printing processes (offset, digital, screen printing, etc.), ensuring correct color modes (CMYK, Spot Colors), resolution, bleeds, and file formats. Optimize graphics for different digital platforms, including web resolution, social media specifications, and email campaigns. Collaboration & Feedback: Collaborate effectively with marketing teams, copywriters, and other stakeholders to ensure design aligns with content and campaign goals. Present design concepts and rationale clearly and professionally to internal and external teams. Revise and edit designs based on constructive feedback. Industry Knowledge: Stay current with industry trends, design tools, and emerging technologies to ensure designs remain fresh and innovative.