Graphic Designer

Job Title:

Job Overview

Key Responsibilities

• Design & Production:

  Create visually appealing and engaging designs for a variety of digital marketing materials, including social media graphics, website banners, email templates, infographics, display ads, and occasional print materials.

• AI Integration:

  Leverage AI-powered design tools (e.g., Adobe Firefly, Midjourney, Canva AI, Runway) to enhance productivity, generate quick concepts, and explore innovative visual treatments.

• Collaboration:

  Work closely with copywriters, marketing specialists, and web developers to translate creative briefs into cohesive and high-impact visual campaigns that align with brand guidelines.

• Content Adaptation:

  Adapt and optimize designs across various formats and devices (static, mobile, animated) to ensure a seamless user experience and maximum engagement.

• Visual Storytelling:

  Develop design concepts and present ideas to stakeholders, using a keen eye for aesthetics, detail, and visual hierarchy to effectively communicate the desired message.

• Motion Graphics:

  Produce short-form motion graphics, GIFs, and animations for social media and digital platforms is a plus.

• Trend Awareness:

  Stay updated with industry trends, design innovations, and advancements in AI graphic design to ensure our campaigns remain fresh and cutting-edge.

Required Skills & Qualifications

• Education:

  Bachelors/ MBA degree from a reputed college.

• Experience:

  5 Years work experience in graphics designing in a marketing agency with ability to lead a team of interns.

• Software Proficiency:

  Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign) is essential and expertise in creatives making, brainstorming monthly calendars for clients, experience in making Brochures, newspaper ads, digital ad creatives, hoarding designs etc.

• AI Tools Knowledge:

  Familiarity and comfort using AI-based design tools (e.g., Midjourney, Adobe Firefly, Canva AI) to enhance workflow and creativity.

• Design Fundamentals:

  Strong understanding of design principles, typography, color theory, and layout composition.

• Digital Marketing Knowledge:

  Understanding of digital marketing platforms (social media, websites, email marketing) and an awareness of best practices for each.

• Soft Skills:

  Excellent communication, collaboration, and time-management skills, with the ability to manage multiple projects and meet deadlines in a fast-paced environment.

• Education:

  A Bachelor's degree in Graphic Design, Fine Arts, Visual Communication, or a related field is preferred, though relevant experience and a strong portfolio can be considered in lieu of a degree.