Role & responsibilities 1. Content Creation & Strategy Develop and execute a content calendar aligned with brand objectives. Create high-quality, engaging, and visually appealing content (images, reels, carousels, stories). Stay updated with the latest Instagram trends, algorithms, and best practices . 2. Graphic Design & Video Production Design Instagram posts, infographics, and promotional materials using Canva/Adobe Suite. Edit short-form videos & reels with trending music, transitions, and effects. Ensure all content aligns with the brands aesthetic and voice . 3. Social Media Management & Engagement Schedule and publish daily posts, reels, and stories . Actively engage with the audience by responding to comments, DMs, and inquiries . Build a strong community through polls, Q&A, and interactive content . 4. Trend Analysis & Creative Execution Identify and implement viral trends, challenges, and content formats . Experiment with new creative ideas, filters, and animations . Collaborate with artists, influencers, and creators for brand visibility . 5. Analytics & Growth Optimization Monitor Instagram Insights and analytics tools to track content performance. Optimize hashtags, posting times, and engagement strategies for growth. Conduct A/B testing to improve reach, engagement, and conversions . 6. Branding & Campaign Coordination Develop content for seasonal promotions, product launches, and sales campaigns . Work closely with the marketing team to align content with advertising goals . Ensure brand consistency across all social media touchpoints. Preferred candidate profile Education: Bachelors degree in Design, Fine Arts, Media, Marketing, Communication, or related fields (not mandatory if the candidate has strong practical experience). Experience: 1-3 years of hands-on experience in social media content creation, digital marketing, or influencer marketing . Prior experience managing art, lifestyle, stationery, or e-commerce brands on Instagram is a plus. Technical Skills: Proficiency in Canva, Adobe Photoshop, Illustrator, Premiere Pro, or other editing tools . Strong video editing skills for reels, stories, and short-form content. Understanding of Instagram Insights, content analytics, and hashtag strategies . Creative & Strategic Mindset: Strong visual and aesthetic sense for designing engaging content. Ability to create trending, viral, and interactive content . Passion for art, stationery, and creative hobbies is a major advantage. Soft Skills: Excellent communication and storytelling skills. Strong time management and ability to handle multiple projects . Adaptability to new social media trends and algorithms . Self-driven, proactive, and a team player. Bonus Skills: Experience with Instagram ads and paid promotions . Collaboration experience with artists, influencers, and brands . Basic knowledge of SEO for social media content . Perks and benefits Creative Freedom Work with renowned international art & stationery brands and bring your ideas to life. Competitive Salary – Salary based on experience, skills, and industry standards . Access to Premium Art Supplies – Get hands-on experience with high-quality fine art & hobby products for content creation. Professional Growth – Opportunity to enhance your skills in social media, design, and marketing. Performance-Based Incentives – Additional rewards for engagement growth, content virality, and successful campaigns . Flexible Work Environment – Hybrid or remote work options available. Exposure & Networking – Collaborate with artists, influencers, and top brands in the art & stationery industry. Learning Opportunities – Access to industry workshops, training sessions, and exclusive product demos . Event Participation – Get a chance to attend art fairs, exhibitions, and influencer collaborations . Employee Discounts – Special discounts on premium stationery and fine art supplies .