Google Analytics

Skill Cluster CX-MDA-GoogleAnalytics.

Primary Skills Google Tag Manager GTM), Google Analytics

Job Summary:

We are seeking an experienced Google Analytics & App Insights Architect to design and implement analytics solutions using Google Analytics, Google Tag Manager (GTM), Firebase, and Azure Application Insights. The ideal candidate will be skilled in building custom tracking solutions, developing dashboards using Google Looker Studio, and optimizing digital performance. You will work with cross-functional teams to deliver accurate, data-driven insights for web and mobile applications.

Key Responsibilities:

Analytics Setup & Strategy: Design and implement tracking for Web and Mobile Apps (iOS & Android) using Google Analytics, GTM, and Firebase Analytics.

Custom Tagging & Tracking: Use JavaScript, jQuery, HTML, and CSS to build custom event tracking and integrate third-party services.

Dashboard Development: Create custom reports and dashboards in Google Looker Studio to provide stakeholders with key business insights.

App Insights Monitoring: Implement and optimize Azure Application Insights for tracking performance, errors, and user behavior in real time.

Data Integration: Integrate multiple data sources (e.g., Google Analytics, Firebase, Google Ads) into unified reporting systems.

Collaboration: Work with marketing, product, and engineering teams to define analytics requirements and ensure accurate data collection.

Required Qualifications:

5+ years of experience in Google Analytics, GTM, Firebase Analytics, and Azure Application Insights.

Proficiency in JavaScript, jQuery, HTML, and CSS for custom tagging and event tracking.

Strong experience building dashboards in Google Looker Studio.

Proven ability to implement and optimize analytics for web and mobile platforms.

Excellent communication skills, with the ability to explain technical concepts to non-technical stakeholders.

Preferred Qualifications:

Certifications: Google Analytics and Google Tag Manager certifications.

Skills: Familiarity with SQL and A/B testing platforms (e.g., Google Optimize).