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Google Analytics Specialist

Google Analytics Specialist

ASENTECH, LLC

5 - 10 years

6 Lacs

Pune

Posted:11 hours ago| Platform:

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Skills Required

Data analysis Analytical Social media Web development Life sciences HTML Link building SEO Analytics SQL

Work Mode

Work from Office

Job Type

Full Time

Job Description

Our mission is to help our life science clients worldwide change the quality of their digital and technological capabilities for the better. As a result, we add value on top of their digital experiences, business models, and entire revenue streams, all the way through our partnership.

Job Details

Job Title:- SEO GA4 Specialist

Type of Position:- Contractual

Experience:- 5+ years

Job Location:- Pune/ Remote

Roles and Responsibilities

Search Engine Optimization (SEO) Strategy:

Develop and execute SEO strategies to improve organic search rankings.

Conduct keyword research, analyze trends, and identify opportunities for optimization.

Optimize website content, meta tags, and URLs for search engines.

Web User Behavior Analysis:

Analyze user behavior using tools like Google Analytics, heatmaps, and session recordings.

Identify patterns, user journeys, and areas for improvement on the website.

Use data-driven insights to enhance user experience and conversion rates.

GA4 Implementation:

Implement and configure Google Analytics 4 (GA4) for tracking website performance.

Set up custom events, goals, and enhanced e-commerce tracking.

Monitor GA4 reports to measure KPIs and identify areas for optimization.

Content Optimization:

Optimize website content, including blog posts, landing pages, and product descriptions.

Ensure content aligns with target keywords and provides value to users.

Collaborate with content creators to maintain high-quality, SEO-friendly content.

Link Building and Outreach:

Develop link-building strategies to improve domain authority.

Identify relevant websites for outreach and build high-quality backlinks.

Monitor link profiles and disavow toxic links if necessary.

Technical SEO:

Conduct technical audits to identify crawl errors, broken links, and other issues.

Optimize website speed, mobile responsiveness, and site architecture.

Implement structured data (schema markup) for rich snippets.

Competitor Analysis:

Research competitors SEO strategies, keywords, and backlink profiles.

Identify gaps and opportunities to stay ahead in the market.

Benchmark performance against industry peers.

Reporting and Analysis:

Generate regular SEO performance reports using tools like Google Data Studio.

Monitor key metrics such as organic traffic, rankings, and conversion rates.

Provide actionable insights and recommendations based on data analysis.

Collaboration and Communication:

Work closely with cross-functional teams (developers, designers, marketers) to implement SEO best practices.

Communicate SEO updates, progress, and recommendations to stakeholders.

Technical Competency

Google Analytics certification

Familiarity with other Google tools, such as Google Search Console, Google Data Studio, and Google Optimize

Experience with A/B testing and conversion rate optimization

Preferred to have knowledge of SQL or other database query languages.

Understanding of web development technologies (HTML, CSS, JavaScript) and their impact on tracking implementation

Functional Competency

Bachelor s degree in computer science, Information Systems, Statistics, or a related field

Preferably 4 to 6 years of experience in SEO Google Analytics Specialist role

Proficient in SEO management and proven experience with Google Analytics, including setup, configuration, and advanced features

Expertise in creating and managing Google Analytics 4 properties

Excellent communication skills, with the ability to translate complex data into actionable insights

Experience with Google Tag Manager for streamlined tag implementation and management

Knowledge of data privacy regulations and their impact on analytics tracking

Flexibility, energy, and ability to work well with others in a cross functional

Should be able to learn and upskill in new

Being a team player can deliver in a high pressure and high demanding environment.

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