Google Ads Specialist

As a Google Ads Specialist at IRA Immigration, you will play a crucial role in creating, managing, and optimizing Google Ads campaigns. Your responsibilities will include conducting comprehensive keyword research, crafting compelling ad copy, monitoring campaign performance, analyzing data to make informed decisions, and adjusting strategies to ensure maximum return on investment. Collaboration with the marketing team is key, as you will work together to align campaign objectives with broader marketing goals and maintain consistent messaging across various digital platforms. Your expertise in Google Ads, spanning campaign creation, management, and optimization, will be instrumental in driving success in this role. To excel in this position, you must possess strong analytical skills to interpret data effectively and refine strategies based on performance metrics. Excellent written and verbal communication skills are essential, along with experience in keyword research and ad copywriting. Proficiency in tracking tools and data analysis methodologies will further enhance your ability to deliver impactful campaigns. A Bachelor's degree in Marketing, Business, or a related field is required for this full-time, on-site position based in New Delhi. While prior experience in the immigration industry is advantageous, it is not mandatory. Your commitment to collaborative teamwork and the alignment of campaign objectives with overarching marketing strategies will be pivotal in achieving our shared goal of ensuring seamless and stress-free immigration processes for our clients.,