Google Ads Expert

As a Google Ads Expert at our company based in Calicut, your primary role will involve planning, executing, and optimizing paid campaigns to drive quality leads and achieve business objectives. Your responsibilities will include: - Planning, creating, and managing Google Ads campaigns across different platforms such as Search, Display, and Video. - Running and optimizing Meta Ads on platforms like Facebook and Instagram to generate leads effectively. - Conducting thorough keyword research, audience targeting, and competitor analysis to enhance campaign performance. - Monitoring daily campaign metrics to ensure ROI-focused optimizations and adjustments. - Setting up conversion tracking, events, and custom audiences for better campaign outcomes. - Compiling performance reports and insights to drive continuous improvement in campaign strategies. - Managing ad budgets efficiently to maximize campaign results. To excel in this role, you should have: - Minimum 2 years of experience in managing Google Ads and Meta Ads campaigns. - A strong grasp of lead generation strategies and tactics. - Proficiency in GA4, Google Tag Manager, and conversion tracking tools. - An analytical mindset with a focus on data-driven decision-making. - The ability to create compelling ad copies and creatives, potentially collaborating with the design team when necessary. This is a full-time position that requires you to work in person at our office in Calicut, Kerala. Kindly ensure you have your own Laptop to fulfill the job requirements effectively.,