General Manager Sales
Business Unit:
1. JOB PURPOSE
The General Manager Sales will be responsible for leading and managing the overall sales operations of the Jaguar Ceramics showroom in Kinshasa, DRC. The role requires a commercially driven professional with strong experience in ceramic tiles, sanitaryware, bathroom fittings, building materials, or related industries.
The incumbent will be responsible for achieving sales and profitability targets, expanding the customer base, developing relationships with contractors, architects, interior designers, real estate developers, and dealers, and ensuring an excellent customer experience.
The position also requires effective team leadership, showroom presentation, inventory coordination, sales forecasting, and the implementation of strategies to strengthen the brand's market presence in Kinshasa.
2. KEY RESPONSIBILITIES
A. Sales & Revenue Management
- Develop and implement effective sales strategies to achieve monthly, quarterly, and annual sales targets.
- Drive showroom sales for ceramic tiles, vitrified tiles, sanitaryware, bathroom fittings, and other related products.
- Identify new business opportunities across residential, commercial, hospitality, and construction projects.
- Develop sales plans, revenue forecasts, and business development strategies in line with company objectives.
- Monitor sales performance, conversion rates, average transaction values, and gross profit margins.
- Implement strategies to increase showroom footfall, customer conversion, repeat business, and overall revenue.
- Ensure effective follow-up on customer enquiries, quotations, negotiations, and pending orders.
- Develop and maintain a strong sales pipeline for retail, wholesale, and project-based business.
B. Business Development & Market Expansion
- Identify and develop relationships with builders, construction companies, real estate developers, architects, interior designers, contractors, and plumbing consultants.
- Establish and maintain a strong network of dealers, distributors, and institutional customers across Kinshasa and other potential markets in the DRC.
- Conduct market research to understand customer preferences, competitor pricing, product demand, and emerging market opportunities.
- Develop strategies to improve market penetration and increase the company's market share.
- Participate in customer meetings, business presentations, product demonstrations, and project negotiations.
- Explore opportunities to secure bulk orders and long-term supply contracts for construction and real estate projects.
C. Showroom Operations & Visual Merchandising
- Ensure the showroom is professionally maintained, well-organized, and aligned with the company's brand standards.
- Ensure proper display of ceramic tiles, sanitaryware, bathroom fittings, and related products.
- Maintain attractive product displays, sample boards, product catalogues, and promotional materials.
- Ensure the sales team has adequate product knowledge to advise customers on product specifications, applications, finishes, and pricing.
- Monitor showroom cleanliness, customer service standards, and the overall customer experience.
- Coordinate with the procurement and inventory teams to ensure product availability and timely replenishment.
D. Team Leadership & Performance Management
- Lead, supervise, and motivate the showroom sales team to achieve individual and collective sales targets.
- Set clear sales objectives, allocate targets, and monitor employee performance.
- Recruit, train, coach, and develop sales personnel in product knowledge, negotiation, customer handling, and sales techniques.
- Conduct regular sales meetings and performance reviews.
- Establish accountability for customer follow-ups, sales conversion, quotation preparation, and order closure.
- Promote a professional, customer-focused, and performance-driven work culture.
- Coordinate with HR on manpower planning, attendance, training, discipline, and performance appraisals.
E. Customer Relationship Management
- Build and maintain strong relationships with retail customers, corporate clients, dealers, contractors, and project customers.
- Ensure timely resolution of customer complaints, product-related concerns, delivery issues, and after-sales service requests.
- Establish a systematic customer database and follow-up process to generate repeat business and referrals.
- Ensure accurate communication of product specifications, commercial terms, delivery schedules, and warranty conditions.
- Maintain high standards of customer satisfaction and brand reputation.
F. Pricing, Negotiation & Profitability
- Ensure compliance with approved pricing policies and discount structures.
- Negotiate commercial terms with customers within the limits of delegated authority.
- Monitor gross margins and ensure sales growth does not compromise profitability.
- Obtain the required approvals for special discounts, credit terms, and project quotations.
- Review product-wise and customer-wise sales performance to identify opportunities for improved profitability.
- Coordinate with finance to monitor outstanding payments, customer credit limits, and overdue receivables.
- Ensure that sales commitments are aligned with approved commercial policies.
G. Inventory & Order Management
- Coordinate with procurement, warehouse, logistics, and finance teams to ensure smooth order fulfilment.
- Monitor stock availability, fast-moving and slow-moving products, and stock ageing.
- Minimize lost sales resulting from stock shortages and prevent unnecessary inventory accumulation.
- Monitor product damage, breakage, returns, and discrepancies in stock records.
- Ensure accurate order documentation, customer quotations, sales orders, delivery instructions, and invoices.
- Coordinate with the relevant departments to ensure timely delivery and proper handling of customer orders.
H. Reporting & Business Analysis
- Prepare and submit daily, weekly, and monthly sales reports to management.
- Track actual sales against targets and explain significant variances.
- Prepare sales forecasts, business development reports, and competitor analysis.
- Monitor key performance indicators, including revenue, gross margin, sales conversion, average order value, and receivables.
- Provide recommendations to management for improving sales performance and operational efficiency.
- Maintain accurate sales records and ensure compliance with company reporting procedures.
Educational Qualification
- Bachelor's degree in Business Administration, Sales, Marketing, Commerce, or a related field.
- A postgraduate qualification in business management or marketing will be an advantage.
Professional Experience
- Minimum 2030 years of relevant experience in sales and business development.
- At least 58 years of experience in a managerial or senior sales leadership position.
- Experience in ceramic tiles, sanitaryware, bathroom fittings, building materials, interior finishing products, or a related industry is strongly preferred.
- Demonstrated experience in achieving sales targets, managing sales teams, and developing new business.
- Experience handling B2B, retail, wholesale, and project sales will be an advantage.
- Experience working in the DRC or other Central African markets will be an added advantage.
REQUIRED SKILLS & COMPETENCIES
- Strong sales leadership and business development capabilities.
- Excellent communication, negotiation, and relationship-building skills.
- Strong understanding of sales planning, pricing, margins, and commercial operations.
- Ability to identify market opportunities and convert them into profitable business.
- Strong analytical, reporting, and decision-making abilities.
- Proficiency in Microsoft Excel, Word, PowerPoint, and sales management systems.
- Ability to manage multiple customers, projects, and sales priorities simultaneously.
- Strong team management, coaching, and performance management skills.
- High integrity, accountability, professionalism, and customer orientation.
LANGUAGE REQUIREMENTS
French:
Preferred, particularly for customer interactions, negotiations, and business development in Kinshasa.English:
Good working proficiency is an advantage.- Ability to communicate effectively with local customers, business partners, suppliers, and internal management is essential.
COMPENSATION & BENEFITS
Designation- General Manager Sales
Location- Kinshasa, DRC
Monthly Salary Range- Up to USD 2,500
Salary Determination-Based on experience, qualifications, industry knowledge, and demonstrated sales performance
Incentives- Performance-based sales incentives, subject to company policy
Other Benefits
Accommodation, transportation, medical coverage, and other benefits, applicable under company policy
Probation- First 6 Months
