General Manager-Marketing and Merchandising

Position:

Key Responsibilities

1. Strategic Marketing & Business Development

• Identify and develop new business opportunities in international markets for 100% woven fabric casual shirts.
  
• Conduct in-depth market analysis to target high-value customers and identify new product segments.
  
• Build strong, long-term client relationships through consistent engagement and value-added services.
  

2. Client & Brand Management

• Act as the primary liaison between international brands and internal teams.
  
• Maintain and expand key accounts by understanding brand requirements, seasonal calendars, and brand DNA.
  
• Oversee costing, sampling, negotiations, and order execution while ensuring timely deliveries and adherence to quality standards.
  

3. Product Development & Merchandising Oversight

• Lead the development of woven casual shirt collections based on seasonal trends, brand briefs, and fabric innovations.
  
• Collaborate with design, R&D, and production teams to align products with client expectations.
  
• Monitor all merchandising processes, including sampling, T&A, production tracking, and shipment planning.
  

4. Fabric & Technical Expertise

• Provide strategic input on sourcing woven fabrics (yarn-dyed, solid dyed, and printed materials).
  
• Partner with mills and suppliers to ensure quality, innovation, and cost efficiency.
  
• Guide the team on fabric selection, garment construction, trims, and wash techniques for casual shirts.
  

5. Leadership & Cross-Functional Collaboration

• Lead and mentor the merchandising and marketing team, fostering a high-performance, client-centric culture.
  
• Ensure seamless coordination with design, production, QA/QC, and logistics for efficient workflow.
  
• Track KPIs, sales performance, and operational efficiency across all active accounts.
  

Candidate Profile

Required Qualifications & Competencies

• Bachelors or Masters degree in Textile Engineering, Fashion Technology, or Business Management.
  
• 15+ years of proven experience in woven apparel marketing & merchandising with international exposure.
  
• Hands-on experience with major global brands such as GANT, Marc O’Polo, US Polo, Balmain Paris, etc.
  
• Strong commercial acumen with a strategic mindset to scale business.
  
• Excellent communication, negotiation, and client management skills.
  
• In-depth technical knowledge of woven fabrics, casual shirt manufacturing, and global compliance standards.
  

Skill Sets Required

• Consistent year-on-year business volume and revenue growth.
  
• Expansion of client portfolio and international market reach.
  
• Proven track record of on-time delivery and superior quality performance.
  
• Strong client retention and satisfaction levels.
  
• Product innovation and collection development success.
  
• Effective internal team performance and talent development.