Frontend Developer - UI/UX / WordPress / SEO 1-3 years

1 - 3 years

1 - 2 Lacs

Posted:None| Platform: Naukri logo

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Work Mode

Work from Office

Job Type

Full Time

Job Description

Role Overview

Were looking for a hands-on Frontend Developer with strong UI/UX instincts who can turn designs into fast, accessible, SEO-ready websites and landing pages. Youll work across modern frontend stacks (HTML/CSS/JS + a JS framework), build and customize WordPress sites, and support on-page SEO and basic digital marketing. ComforOptimiset using AI tools to speed up design, code, and content tasks is a big plus.

Key Responsibilities

  • Translate wireframes/UX flows into responsive, pixel-perfect interfaces using

    HTML5, CSS3 (Tailwind/Bootstrap), and JavaScript/TypeScript

    .
  • Build new pages/components in

    React/Next.js

    (or Vue/Nuxt) and maintain component libraries/design systems.
  • Develop and maintain

    WordPress

    sites (Gutenberg/Block Editor or Elementor), custom themes, child themes, and lightweight plugins; ensure clean, secure, and update-safe code.
  • Optimize for

    performance

    (Core Web Vitals),

    accessibility

    (WCAG),

    cross-browser/device

    compatibility, and page speed (lazy loading, code splitting, image optimization).
  • Implement

    technical SEO

    : semantic HTML, metadata, Open Graph/Twitter cards, schema.org markup, XML sitemaps, robots.txt, canonical tags, internal linking.
  • Support

    on-page SEO & content updates

    , create SEO-friendly landing pages, and collaborate with content/design/marketing on growth experiments.
  • Set up and use

    GA4, Google Search Console, Tag Manager

    , and basic reporting dashboards; interpret insights and suggest improvements.
  • Use

    AI tools

    (e.g., GitHub Copilot/Codeium, ChatGPT/Cursor, image generation tools) to accelerate development, content variations, QA, and documentation responsibly and with code review.
  • Follow

    Git

    workflows, basic CI, and ticket management; write concise documentation and contribute to team standards.

Must-Have Skills

  • 1 to 3 years

    of professional frontend experience.
  • Strong

    UI/UX sense

    and attention to detail; ability to take a Figma/Adobe XD design to production faithfully.
  • HTML5

    ,

    CSS3

    (Flexbox/Grid, animations, Tailwind/Bootstrap),

    JavaScript

    (ES6+); familiarity with

    TypeScript

    preferred.
  • Experience building and customizing

    WordPress

    (themes, page builders, performance/security best practices).
  • Solid grasp of

    responsive design

    ,

    accessibility

    , and

    web performance

    practices.
  • Practical

    SEO

    knowledge for developers (structured data, meta, CWV, content structure).
  • Comfortable with

    Git/GitHub

    , package managers (npm/yarn/pnpm), and build tools (Vite/Webpack).
  • Ability to use

    AI tools

    effectively for code suggestions, test generation, and content drafts (with human review).
  • Clear communication, ownership mindset, and ability to deliver in a WFO, fast-paced setup.

Good-to-Have

  • React/Next.js

    (or Vue/Nuxt) production experience; SSR/SSG and routing basics.
  • Headless WordPress

    (REST/GraphQL) concepts.
  • Basic

    backend

    exposure (Node/Express) for simple APIs/forms.
  • Design tooling

    : Figma/Adobe XD; creating/maintaining design tokens.
  • A/B testing tools (Optimizely, VWO),

    CRO

    basics, email templates, and marketing automation (HubSpot/Mailchimp/Zapier/Make).
  • Familiarity with

    GA4 events

    , UTM tracking, and simple dashboards (Looker Studio).
  • Understanding of

    security

    basics (XSS/CSRF prevention),

    webhooks

    , and

    CDN

    usage (Cloudflare).

Qualifications

  • Bachelors degree in CS/IT/Engineering or equivalent practical experience.
  • Portfolio/GitHub with

    live projects

    showcasing UI quality, responsiveness, performance, and WordPress work.
  • Experience working in agile/scrum is a plus.

What We Offer

  • Competitive salary with performance-based incentives.
  • Learning budget, access to premium tools (design, SEO, AI).
  • Growth path into Senior Frontend/Full-Stack or Product/Marketing Tech roles.
  • An in-office environment focused on shipping quality work fast.

KPIs Youll Influence

  • Core Web Vitals (LCP/CLS/INP), Lighthouse scores.
  • Organic traffic growth & ranking improvements on target pages.
  • Landing page conversion rate and lead quality.
  • Release velocity and defect rate.

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