Founding Marketer

The Opportunity

Most spiritual apps are either too religious, too "woo-woo" (crystals and toxic positivity), or just glorified sleep aids.

We are building Ritually: "A Personalized Spirituality Operating System" for the modern, skeptical, and burned-out generation. We are unbundling faith into micro-rituals (60-120 seconds) for grounding, clarity, and purpose.

You will be partnering directly with a technical founder (IIT Delhi, Ex-Goldman, 2x Exits) who is fully funding the runway. You own the story; I build the product.

The Role

Growth Engine

What you will actually do:

• Own the "Vibe":

  Define the brand voice. It shouldn't sound like a "guru" or a "medical clinic." It needs to sound like a wise friend.

• The "Trojan Horse" Strategy:

  Launch and market our "Ritual Generator" web tool to capture our first 10,000 emails before the app even launches.

• Short-Form Domination:

  Own the content strategy for Reels/TikTok. Not "ads," but viral micro-rituals that provide value in 15 seconds.

• Community Architecture:

  Build the "Sacred Spaces" —a digital community for the "Spiritual But Not Religious" demographic who feel isolated.

• Frugal User Acquisition:

  Experiment with ASO (App Store Optimization), influencer seeding, and micro-budget paid ads to find a CAC (Customer Acquisition Cost) that works.

zero-to-one growth

Who You Are

• You are a Storyteller with a Spreadsheet:

  You can write a tear-jerking script for a Reel, but you also obsess over retention cohorts and conversion rates.

• You "Get" the Space:

  You understand why Gen Z is abandoning religion but obsessing over "rituals". You know the difference between "Mindfulness" and "Spirituality."

• You Hate "Toxic Positivity":

  You understand that real growth involves shadow work, not just "good vibes only".

• You are a Zero-to-One Builder:

  You have likely grown a community from 0 to 10k before, or you’ve been a key early hire at a D2C/App startup.

Why Join?

1. No VCs, No Noise:

   We are self-funded (bootstrapped) with a 2-year runway committed. We answer to users, not investors.

2. Product-Market Fit:

   You are selling into a massive "unmet need." 90% of meditation app users churn because the apps are too long. We are selling the solution: Micro-practices.

3. High Upside:

   This is a founding role with real equity. If we hit our goals, you win big.

How to Apply?

Don’t send a CV or cover letter.

Send:

1-page note OR 2-minute video answering:

“Headspace and Calm are saturated.

How would you market a 60-second ‘Micro-Ritual’ app to a stressed 25-year-old using only organic content?

Give me one specific content idea.”

DM me or email: shashank.singla@gmail.com