Fitness Content Creator - Camera Facing

Role Overview: As a Content Creator at Rasayanam, you will be responsible for conceptualizing, producing, and managing engaging content across social media channels to enhance brand presence and customer engagement. This dynamic role requires a combination of creativity and analytical skills, along with the ability to adapt quickly to changing brand requirements. Key Responsibilities: - Act as a face/host in Rasayanam's social media videos, reels, and brand campaigns. - Deliver scripts, dialogues, and brand messages naturally and confidently. - Present product explainers, lifestyle tips, and campaign narratives with energy and clarity. - Adapt tone and style based on content type, whether educational, promotional, or entertainment-driven. Content Creation & Ideation: - Brainstorm and pitch creative concepts for short-form and long-form video content. - Collaborate with the marketing team to align content ideas with brand goals. - Write or adapt engaging scripts that resonate with target audiences. - Stay updated on social media trends, challenges, and viral formats to incorporate into content. Production Support: - Assist in planning and executing shoots, including props, set design, and wardrobe. - Work closely with videographers, editors, and designers to ensure high production quality. - Review and provide feedback on edits before publishing. Engagement & Branding: - Represent Rasayanam's personality and tone consistently across content. - Engage in influencer collaborations, interviews, and live sessions. - Respond to audience feedback to refine and enhance content style. Qualifications Required: - Bachelor's degree in Marketing, Mass Communication, Journalism, or a related field. - 13 years of hands-on experience in social media/content creation for a consumer brand. - Understanding of social media algorithms, hashtags, and performance metrics. - Strong storytelling skills with attention to detail and creativity. - Ability to manage multiple projects and meet deadlines in a fast-paced environment. - Willingness to work full-time from Sec-54 Orchid Centre INNOV8, Gurugram. Additional Company Details: At Rasayanam, we are India's fastest-growing nutraceutical brand, located in Sec-54 Orchid Centre INNOV8, Gurugram. Our mission is to bring transparency and purity to the wellness industry. We focus on core values such as customer-centricity, ethics, urgency with a long-term perspective, ownership, teamwork, and continuous improvement. Good to Have: - Experience in wellness, nutraceutical, FMCG, or e-commerce brand marketing. - Knowledge of paid ads content creation for Meta & Google. - Familiarity with SEO-friendly content writing for captions and blogs. - Comfort in front of the camera for reels and brand videos. To apply, please email your resume and portfolio to hr@rasayanam.in with the subject line: Application - Content Creator.,