Job
Description
This market focused role serves as the face of marketing & communications to clients, sellers, business partners, analyst and media for the Infrastructure BU. You are externally focused to bring the voice of the client and market insights into IBM. You’re responsible for knowing and understanding IBM clients, partners, sellers, offerings, and overall market trends – what’s important to whom and why and how IBM can uniquely bring value to the client. As a Field M&C Professional, you’ll build market engagement plans in the market to drive business pipeline and revenue objectives based on a deep understanding of clients and the local market. As a Field Marketer, you will: Design and execute local marketing and communications plans to support go-to-market strategies Leverage knowledge of multiple tactics and marketing and communications activities in your plans, including, live or virtual events, brand recognition, social media marketing, digital and email lead generation activities, and channel/partner marketing Brief, enable and collaborate with Sales, Clients, IBM Partners and/or internal stakeholders Measure, analyze, and report on the impact of marketing and communications activities Required education Master's Degree Required technical and professional expertise 5+ years marketing experience in B2B technology arena Strategic business planning acumen Analytics and insight-based decision making Narrative development and communications Preferred technical and professional experience Experience in relevant markets creating and implementing successful marketing and/or communications plans, leveraging a range of tactics and technologies within budget, and on time Ability to work with cross functional and multicultural teams Ability to align to set goals and objectives, while being able to quickly pivot based on business needs Understanding of technology products, sales cycles, and solution positioning Working knowledge of salesforce CRM ideal Ability to leverage data to make market aligned decisions to support go-to-market execution Ability to craft clear briefs/communication to key stakeholders
