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THG Publishing
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Feature Writer (Advertisement)

Feature Writer (Advertisement)

THG Publishing

1 - 3 years

4 - 5 Lacs

chennai

Posted:None| Platform:

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Skills Required

feature writing interviewing techniques business content writing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role & responsibilities

Content Creation for Advertorials

Write feature-style articles, interviews, or case studies for sponsored content pages.
Tailor tone and style to match both the publications editorial voice and the clients brand identity.

Collaboration with Sales & Clients

Work closely with the advertisement sales team to understand client needs, campaign goals, and key messages.
Liaise directly with advertisers/PR agencies when required to gather information and approvals.

Research & Brand Alignment

Research client industries, products, and target audience to produce accurate and persuasive content.
Ensure brand messaging is seamlessly integrated without compromising editorial quality.

Deadline & Quality Management

Deliver assigned content in line with campaign timelines.
Maintain high standards of grammar, accuracy, and factual correctness.

Creative Contribution

Suggest creative storytelling formats (Q&A, human-interest angle, trend pieces) that appeal to readers while promoting the advertiser’s offering.

Preferred candidate profile

Bachelor’s degree in journalism, Communication, Marketing, or related field.
1–3 years’ experience in commercial content or advertorial writing.

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