Job
Description
Pizza Twist, a USA based rapidly growing pizza franchise with a strong focus on Indian fusion flavors, is seeking a results-driven Meta Ads/Social Media Ads Manager. You will be responsible for creating, managing, and optimizing paid advertising campaigns on Meta (Facebook and Instagram) and other social media platforms for our stores in the USA. The ideal candidate will have a deep understanding of digital advertising strategies and analytics, with a proven track record of driving brand growth and increasing customer engagement. You will create, launch, and manage effective paid advertising campaigns on Meta Ads Manager, FB/Instagram, and other platforms as needed. Develop ad strategies to align with business objectives, including customer acquisition, retention, and loyalty program growth. Continuously monitor and optimize ad performance to maximize ROI and minimize CPA. Collaborate with the marketing team to conceptualize and create engaging ad copy, graphics, and video content tailored to campaign goals. Work closely with designers and content creators to ensure consistency with the brand's look, feel, and tone. Identify and create highly targeted audience segments to maximize ad relevance. Conduct A/B testing for ad creatives, copy, and targeting to improve performance. Analyze campaign data, track key performance indicators (KPIs), and prepare detailed reports to share insights and recommendations with the team. Use insights to refine campaigns, ensuring consistent growth and improved performance. Manage monthly ad budgets efficiently, allocating resources to campaigns with the highest potential for growth. Provide accurate forecasts and manage spend to ensure alignment with company objectives. Stay updated on the latest trends in social media advertising, Meta Ads, and digital marketing. Conduct competitor analysis to identify opportunities for differentiation and growth. Qualifications: - Experience: 3-6 years of experience managing paid advertising campaigns on Meta Ads Manager and other social media platforms. - Expertise: In-depth knowledge of Meta Ads tools, including pixel integration, audience creation, and custom reporting. - Analytical Skills: Strong analytical skills with proficiency in Google Analytics, Ads Manager analytics, and other performance tools. - Creativity: A creative thinker with the ability to create compelling ad copy and collaborate on engaging visuals. - Communication: Excellent written and verbal communication skills, with the ability to present data-driven insights to stakeholders. - Education: Bachelor's degree in Marketing, Business, Communications, or a related field preferred. Benefits: - Competitive salary with performance-based bonuses. - Opportunity to work in a fast-paced, innovative environment with a growing brand. - Discounts on Pizza Twist products. - Flexible work hours and potential remote work options. Job Types: Full-time, Permanent Benefits: - Flexible schedule - Food provided - Paid sick time - Paid time off - Provident Fund Schedule: - Day shift - Fixed shift - Monday to Friday - Morning shift Performance bonus Yearly bonus Experience: - Meta Ads: 2 years (Preferred) Work Location: In person Application Deadline: 25/12/2024 Expected Start Date: 02/01/2025,
