Facebook and Meta Ads Specialist

As a Facebook and Meta Ads Specialist, you will be responsible for creating, managing, and optimizing campaigns across Facebook, Instagram, Messenger, and other Meta platforms. You will collaborate with the marketing team to design and execute paid social media strategies that increase brand awareness, drive traffic, and generate leads. The ideal candidate should have a strong understanding of Facebook Ads Manager, audience targeting, and campaign performance analysis. You will develop, execute, and optimize paid social media campaigns across Facebook, Instagram, Messenger, and other Meta platforms. Conducting in-depth market research to identify target audiences and create customized ad campaigns will be a key part of your role. Additionally, you will be tasked with creating compelling ad creatives, copy, and landing pages that align with brand voice and campaign goals. Monitoring, analyzing, and reporting on campaign performance will be essential, with the responsibility of adjusting strategies to meet KPIs and objectives. Utilizing A/B testing and other optimization techniques to improve ROI is a crucial aspect of this position. Staying up to date with Meta's advertising guidelines, trends, and best practices will also be important. Collaboration with the content team, designers, and other stakeholders is necessary to ensure consistency and alignment in ad messaging. Effective budget management is required to ensure campaigns are cost-efficient while delivering maximum impact. Additionally, you will be responsible for troubleshooting and resolving campaign issues to ensure smooth ad operations. Providing regular performance reports to senior management and suggesting areas for improvement will be part of your responsibilities as well.,