Executive (Social Media)

As a Marketing professional with 2-4 years of experience, your role will involve the following responsibilities: - Help define content IPs and formats such as episodic, explainers, interviews, etc. - Recommend topics based on audience needs and market trends (demographics) - Review scripts for accuracy, clarity, and simplicity - Ensure messaging aligns with financial regulations and channel goals - Set the tone of voice (e.g. conversational, expert yet friendly) - Help balance educational value with takeaways for the audience - Suggest visual styles and reference formats that suit financial content - Review pilot episodes or sample videos for feedback - Ensure financial information is accurate and not misleading - Stay updated on changes in personal finance laws/regulations if needed - Guide content for different audience segments (young earners, families, retirees) - Suggest growth strategies (collabs, playlists, community-building) - Evaluate the effectiveness of content and campaigns across digital platforms, providing insights for optimization - Ensuring timely content scheduling and consistent posting across all social media platforms Your skills should include: - Sound understanding of personal finance topics (e.g., saving, investing, insurance, taxation) to ensure content credibility and relevance - Strong interpersonal and communication skills to work effectively with writers, designers, video editors, and compliance teams - Keen eye for evolving content trends, formats, and audience behavior in the digital and personal finance space,