Executive - ASO (App Store Optimization)

Develop and implement effective strategies for ASO to increase app visibility and ranking on app stores (Apple App Store, Google Play Store, etc.) Conduct thorough keyword research to identify and utilize relevant, high-traffic search terms for app listings Collaborate with designers and developers to optimize app screenshots, videos, and promotional graphics to enhance conversion rates Write and manage compelling app descriptions, titles, and subtitles that align with ASO best practices Perform A/B testing on app store listings, including icons, screenshots, and text elements, to maximize performance and improve user acquisition Monitor and analyze key performance indicators (KPIs) such as download rates, keyword ranking, user ratings, and conversion metrics Stay updated with the latest trends and changes in app store algorithms and ASO best practices to ensure continual optimization Work closely with marketing, product, and analytics teams to ensure cohesive app launch strategies and post-launch optimizations Proficiency in keyword research and app performance analysisExcellent written and verbal communication skillsAbility to work collaboratively in a fast-paced environment and manage multiple projects simultaneously Basic understanding of SEO and how it relates to ASO Experience in mobile marketing or user acquisition