Email Specialist| campaigns AB Testing| 3+yrs| Hybrid| Bangalore

Role

Location

Shift

Must Have :

• 3+ years of experience working on email campaigns AB/Testing journey builder Amp Script HTML & CSS

*******************************************************************************************

*IMMEDIATE JOINERS ALERT!*

*join immediately*.

*send your CV via WhatsApp only*

*No calls*

*******************************************************************************************

Overview:

Our Company is in need of an experienced Marketing Automation Email Specialist to support

the build and pre-deployment of marketing communications.

The successful candidate will

• Develop and manage digital templates (emails, landing pages, programs) within the marketing automation platform
• Ensure responsive/mobile email, landing page and form designs meet Our brand standards as well as being cross-browser and cross-device compatible
• Build and execute test strategies, including A/B multi-variant testing, to drive qualified traffic and revenue-building activities
• Support the execution of marketing campaigns - activities include but not limited to, campaign flow builds, email creation, outbound landing page creation, form creation, media placement tracking, etc.
• Support the execution of automated lead generation programs
• Understand lead scoring and nurturing programs as it pertains to execution of email and marketing automation campaigns
• Report on critical email and marketing automation campaign metrics
• Serve as a Subject Matter Expert on marketing automation best practices including campaign executive, email and landing page creation, email deliverability and data integrity
• Keep up-to-date on email and marketing automation best practices with regard to marketing automation capabilities, testing and projected results.
• Understand and follow email and marketing automation processes including workflow documentation and QA testing
• Meet or exceed internal SLAs and seamlessly coordinate across time-zones as needed
• Marketing Automation Platform expert

Qualifications and required skills:

• 3+ years digital marketing experience with experience working on a marketing automation platform such as Marketo, Eloqua, HubSpot or Salesforce Marketing Cloud/Pardot
• Advanced HTML/CSS knowledge and Intermediate to Advanced skills in building responsive emails and landing pages
• Previous familiarity/direct experience using a CRM system (e.g. Salesforce)
• Bachelors Degree required or equivalent combination of experience and education
• Must be able to demonstrate a high level of marketing automation and CRM experience
• Well-rounded marketing technologist familiar with B2B lead generation (inbound/outbound Marketing, demand generation, etc.)
• Excellent communication skills: written, verbal, presentation
• Proven ability to work in a collaborative environment as well as being a motivated, self-starter Candidate must thrive in a fast paced, iterative, deadline driven environment