Digital Marketing Executive

Job Summary

Digital Marketing Executive

Key Responsibilities

• Develop, execute, and monitor online marketing campaigns across Google, Meta (Facebook, Instagram), LinkedIn, and other digital platforms.
  
• Manage SEO and SEM strategies to improve website visibility and ranking.
  
• Create, curate, and manage engaging content for social media platforms and company website.
  
• Plan and execute email marketing campaigns, newsletters, and marketing automation workflows.
  
• Monitor and analyze campaign performance using Google Analytics and other tools, providing insights and recommendations.
  
• Coordinate with design and content teams to ensure brand consistency across all digital assets.
  
• Manage and optimize paid ad budgets to maximize ROI.
  
• Stay updated on the latest trends and best practices in digital marketing, social media, and analytics.
  
• Support offline marketing initiatives with digital amplification where required.