Email Marketing Specialist

As a Marketing Specialist, your role involves conducting market research to understand prevailing consumer behaviors. You will be reviewing past campaigns to identify strengths and weaknesses, which will help in shaping future strategies. Your key responsibility will be conceptualizing marketing campaigns that directly address the pain points of our existing and potential clients. Additionally, you will be responsible for creating error-free and compelling copy, collaborating with graphic designers to enhance the visual aspects of our outputs, and maintaining a database of customers who wish to receive our communications. You will also utilize automation software to distribute emails and monitor and report on the performance of each campaign. Qualifications Required: - Strong understanding of market research techniques - Excellent writing skills with attention to detail - Ability to collaborate effectively with cross-functional teams - Proficiency in using automation software for email campaigns The company provides benefits such as Provident Fund and offers day shift, morning shift, and rotational shift schedules. Additionally, there is a performance bonus available for this full-time, permanent position. The work location is in person.,