Email Marketing Specialist

Job Description

Key Responsibilities: Email Campaign Strategy: Develop and execute email marketing strategies aligned with business goals. Collaborate with cross-functional teams (e.g., marketing, sales, product) to create targeted campaigns. Content Creation and Design: Work with designers and copywriters to create compelling email content. Ensure email templates are visually appealing, mobile-friendly, and consistent with brand guidelines. Audience Segmentation: Analyze customer data to segment audiences for personalized messaging. Use CRM tools to manage and refine email lists. Performance Analysis: Track and analyze key performance metrics (e.g., open rates, click-through rates, conversions). Generate reports and provide actionable insights to improve campaign effectiveness. A/B Testing: Conduct A/B tests to optimize subject lines, content, and design. Implement findings to enhance future campaigns. Compliance and Best Practices: Ensure compliance with email marketing regulations (e.g., GDPR, CAN-SPAM). Stay updated on industry trends and best practices. Automation and Tools: Utilize email marketing platforms (e.g., Salesforce Marketing Cloud, HubSpot, Mailchimp) to automate workflows. Implement triggered campaigns based on user behavior. Collaboration: Partner with the analytics team to understand customer behavior and refine strategies. Work closely with sales teams to align email campaigns with broader business objectives. What we are looking for Qualifications: Bachelor s degree in marketing, Communications, or a related field. Proven experience in email marketing strategy and execution. Proficiency in email marketing platforms and CRM tools. Strong analytical skills and ability to interpret data. Excellent written and verbal communication skills. Knowledge of HTML/CSS for email design is a plus. Desired Skills: Experience with B2B email marketing (if relevant to Arrow Electronics business model). Familiarity with technology or electronics industry trends. Ability to manage multiple projects and deadlines.