Email Marketing Specialist

Required Experience: 2 - 5 Years

Objectives of this role

• Working with the marketing team to develop and execute strategic email marketing plans and strategies.
• Identifying target segments, defining campaign goals, and determining optimal frequency and timing of sending emails.
• Ensuring the accuracy and hygiene of the email database, maintaining opt-in practices, and complying with data protection regulations.
• Collaborating with cross-functional teams, including design, content, and analytics, to align email marketing efforts with broader marketing initiatives.

Your tasks

• Develop and execute end-to-end email marketing campaigns, from conceptualization to delivery and analysis.
• Create engaging and compelling email content that resonates with our audience and aligns with our brand voice, including engaging copy, appealing visuals, and persuasive calls to action.
• Segment and manage email lists, ensuring accurate targeting and personalized communication based on customer demographics, preferences, and behavior.
• Design visually appealing email templates that are responsive across devices and browsers.
• Identifying opportunities for email optimization and implementing A/B testing to analyze performance metrics to optimize campaign effectiveness and engagement rates.
• Monitor and study email campaign key performance indicators (KPIs), such as email deliverability, open rates, click-through rates, conversions, and ROI.
• Stay updated with the industry trends and the best practices in email marketing to drive innovation and continuous improvement.

Required skills and qualifications

• A bachelor's degree in marketing, communications, or a related field.
• Strong understanding of email marketing best practices, deliverability, GDPR, and CAN-SPAM compliance.
• Proficiency in email marketing platforms such as Mailchimp, HubSpot, Constant Contact, and other marketing automation tools.
• Familiarity with HTML and CSS for email template customization.
• Proficiency in data analysis and reporting using tools such as Google Analytics.
• Being accustomed to A/B testing, Google Ads, and other relevant advertising platforms.
• Excellent written and verbal communication skills with an analytical mindset to interpret data and derive actionable insights.
• Creative thinking and the ability to develop engaging email content.
• Strong attention to detail and organizational skills.
• Ability to work effectively in a fast-paced and deadline-driven environment.