EMail Marketing Executive

Company Description

Zapbuild creates future-ready technology solutions for the transportation and logistics industry. We are committed to helping the industry move forward with adaptive and innovative solutions to thrive in rapidly evolving supply chains. Our focus is on achieving sustainability goals, leveraging new technologies for efficient logistics, and reducing supply chain costs. We ensure that our clients are fully equipped for upcoming challenges, advancements, and changes in their supply chain.

Role Description

This is a full-time, on-site role for an Email Marketing Executive located in Chandigarh. The Email Marketing Executive will be responsible for creating, implementing, and analyzing email marketing campaigns. Day-to-day tasks include market planning, conducting market research, developing email content, analyzing campaign effectiveness, and ensuring alignment with sales and marketing strategies. The role also involves collaborating with team members to ensure cohesive communication and effective marketing efforts.

Key Responsibilities

- Enhance and maintain the core backend system of our email marketing platform.

- Develop new modules for: Campaign management (scheduling, segmentation, automation)

- Tracking & analytics (open/click/bounce/unsubscribe reports)

- Integrate with third-party SMTP & email APIs.

- Improve email deliverability (SPF, DKIM, DMARC, domain warm-up).

- Implement compliance features (CAN-SPAM, GDPR, unsubscribe handling, suppression lists).

- Optimize platform performance to handle large-scale email sending.

- Collaborate with frontend developers to build intuitive dashboards.

- Write clean, scalable, and testable Python code.

Required Skills & Experience

- Strong knowledge of Python (3.x) and backend frameworks (Django, Flask, or FastAPI).

- Experience in email delivery systems SMTP protocols, bulk email sending, and deliverability.

- Proficiency in MySQL/PostgreSQL (database design, optimization).

- Hands-on experience with REST APIs, JSON, Webhooks.

- Strong understanding of email marketing workflows.

- Experience with email tracking (open/click pixels, bounce handling).